![]() A compression ratio of up to 12 to 1 compression is possible, which produces high sound quality. Indeed, Microsoft founder Bill Gates has predicted that cell phones will supersede the iPod as the favoured way of listening to digital music.įor those not yet fully plugged into digital music listening, MP3 is an acronym for MPEG layer 3, which is a compressed audio format. Users are willing to pay more for additional services and many analysts predict that cell phone handsets will eventually emerge as the dominant technology of the age, combining personal organisers, digital music players and games consoles in a single device. The launch of digital download services via cell phones illustrates the dramatic speed of convergence between the telecoms and media industries, which many observers expect to usher in a new era of growth for cell phones. ![]() Cell phones have long been regarded as the most credible challenger to MP3 players and iPods. More than 50 million MP3 players are expected to be sold in 2005, over a third more than last year. The Apple iPod is one of the most successful new product launches of recent years, transforming the way the public listens to music, with huge ramifications for major record labels. ![]() This case study explores the rise of the Apple Corporation. ![]()
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